Darden, the maker of the iconic Olive Garden, will announce on Wednesday that it will offer $25 million in savings for customers who shop online using a debit card at the Olive Garden store chain.
The move is the first time Darden has offered such an offer to customers, and it comes at a time when the chain is struggling to make headway in online shopping, where customers are increasingly choosing mobile payment options like credit and debit cards.
Darden said in a statement that customers who make a purchase using a Darden debit card through its online shopping portal will be charged $25 when the transaction is completed.
It will be credited to the customer’s account when the next transaction is made online.
Customers who make purchases using a credit card can use their Darden credit card to buy items from the Olive Grove store, the company said.
Dillard’s plans to offer similar promotions starting in September.
Daughters of the American Revolution website will be updated with a special offer, as will its online store.
Dinesh Desai, president and chief executive of Darden Retail, said in the statement that “determined customers” were “unhappy with the online shopping experience” at Olive Garden.
The company said it is offering a special discount to customers who choose to shop online through Darden’s mobile ordering app.
Diner’s Restaurant and Bar, which is the chain’s largest restaurant, will offer the same discounts, according to a statement.
Diners and Dines has announced the new offer on its website.
The Darden deal is part of the company’s efforts to bolster its digital presence, which was down significantly last year due to the economic downturn.
It’s also part of an effort to make its restaurants more inviting to new customers.
In July, Darden also announced it was launching a new mobile ordering service called Diners & Dines, where diners can make orders and get the discount if they pay with cash, debit or credit cards.
The new Diner ordering service will launch in March.
In September, Diners launched a new website that lets customers pay with their debit cards and debit card-accepting credit cards to get discounts on food and beverages.