Beatport, an online retailer and subscription streaming service specializing in electronic music, has acquired a technology company in the UK music industry, ampsuite.
Ampsuite provides independent labels, primarily in the electronic genre, with DIY software tools including asset management, accounting and promotion.
Beatport says it will use Ampsuite tools to create a new set of professional products «to help creators use the unique elements of the Beatport ecosystem to increase revenue and grow audiences. ”
In partnership with its partner partners over the past few years, Beatport says it is introducing tools and services to its community of independent labels.
Some of these tools include Beatport Hype, which gives new electronic labels access to dedicated advertising space. It was launched in 2019.
Beatport says the instrument has shown “rapid adoption” over the past three years.
Beatport was recently launched LabelBasea new information resource and support center for label users.
Ampsuite technology will be used to provide a range of professional Beatport tools and services, while the existing ampsuite management team continues to provide more extensive distribution services to other digital retailers..
All of these efforts will be driven by the Beatport music services division, which is headed by industry veteran Alex Branson.
Branson joined Beatport as senior vice president of music services earlier this month.
“We admire the SaaS products created by ampsuite, and believe that our entire community of artists, labels and distributors can benefit from a seamless integration with the Beatport ecosystem.”
Rob McDaniels, Beatport
Beatport CEO Robb McDaniels said: “We admire the SaaS products created by ampsuite, and believe that our entire community of artists, labels and distributors can benefit from more seamless integration with the Beatport ecosystem.
“We have a very unique relationship with our content partners and DJs of all types around the world, and this expanded set of tools and services will only help accelerate the growth of our entire community over the next few years.”
“Becoming part of the vast Beatport ecosystem will allow us to develop and present software solutions to an even larger audience. We are happy to start. “
Keith McDonnell, amplux
Keith McDonnell, co-founder and CEO of ampsuite, added: “Ampsuite has been creating tools that have helped independent labels run their businesses more effectively over the past decade.
“Becoming part of the vast Beatport ecosystem will allow us to develop and present software solutions to an even larger audience. We are happy to start. “Music business worldwide