In addition to its own actions, OPPO also works closely with other partners to promote sustainability:
- For two years in a row, OPPO has partnered with National Geographic to support the protection of endangered species through the OPPO Endangered Color Campaign.
- OPPO was one of the first to join the environmental rating labeling scheme and showed itself well. The scheme was initiated by leading European mobile operators to assess the environmental friendliness of mobile phones in five key areas: durability, serviceability, recycling, climate efficiency.
In addition to environmental efforts, OPPO has long taken steps to promote sustainable development, with a focus on key areas including the inclusion of digital technologies, health and well-being, and the empowerment of young people. For example, OPPO has developed the Color Vision Enhancement feature, which offers 766 display profiles, providing a personalized solution for people with color vision impairment. OPPO has long been taking steps to empower young people. For three years in a row, OPPO has also been implementing its Renovators Emerging Artists Project, which provides a platform for young creatives to make sense of how art and technology will intertwine in the future.
OPPO will be exhibiting at the Mobile World Congress (MWC) 2022 Barcelona under the theme “Shape the future”. During MWC 2022 OPPO will demonstrate its innovative mobile technologies, the latest advances in AR and 5G, and success stories in the field of sustainability. Personal visitors can find the OPPO booth at № 3M10, Hall 3, Fira Gran Via, Barcelona from February 28th office March 3etc. 2022. OPPO will hold a keynote presentation on Central European Time 3:00 p.m. on February 28th. We invite everyone to visit the OPPO MWC stand or join the live broadcast on the official OPPO channel on YouTube.
Find out more about the OPPO Sustainability Report 2021 here.
OPPO is a leading global technology brand since 2004, dedicated to providing products that easily combine art and innovative technology.
OPPO is on a mission to create an ecosystem of smart devices with multiple access for the era of smart connections. Smartphones have been simply a gateway for OPPO to deliver a diverse portfolio of smart and cutting-edge technologies in hardware, software and systems. In 2019, OPPO released Fr. $ 7 billion The US dollar is three-annual R&D investment plan to develop core technologies that promote design through technology.
OPPO is firmly committed to creating the best technology products and technological excellence for global users. Based on leading, young and beautiful brand elements, OPPO is dedicated to its mission to enable extraordinary users to enjoy the beauty of technology.
For the past 10 years, OPPO has focused on producing smartphones with unmatched camera capabilities. OPPO released the first mobile phone, Smile Phone, in 2008, which marked the beginning of the brand’s epic journey in the study and innovation of unusual technologies. Over the years, OPPO has built a tradition of being number one, which has become a reality thanks to the invention of the world’s first swivel camera in 2013, releasing the world’s thinnest smartphone in 2014, being the first to introduce the Periscope 5x zoom. camera technology and development of 5G’s first commercial smartphone Europe.
Today, OPPO has become the number four smartphone brand in the world. OPPO presents the aesthetics of global consumer technologies through the ColorOS Experience system and online services such as OPPO Cloud and OPPO +.
OPPO’s business covers 40 countries with more than six research institutes and five research centers around the world, from San Francisco office Shenzhen. OPPO has also opened an International Design Center headquartered in Londondriving advanced technologies that will shape the future not only for smartphones but also for smart connections.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) in 2015 after the establishment of a regional office in Egypt. After the huge success of the brand’s sales center Cairo in the first year OPPO accelerated its expansion plan in the MEA region and opened its operations in the UAE in 2019. OPPO is now physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Aman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To expand its presence in the region in line with its product localization strategy, OPPO further invested in MENA and set up its own factory in Algeria in 2017, thus became the first Chinese brand to build production facilities in it North Africa. Based on the opinions of local consumers in each country, OPPO has developed progress in product localization, taking into account several perspectives on each market, including product localization, to further meet the basic needs of users; localization of marketing to better communicate with local young customers; and talent localization to better understand local consumers and provide optimal customer service.
Over the past year, OPPO has begun to adjust its product line the Middle East region specifically. This included the launch of its flagship OPPO Find X series and the introduction of the OPPO Reno series. OPPO will continue to develop its local product line to offer consumers in the region more premium series.
An international technology company moving forward, OPPO strives to be a sustainable company that contributes to a better world and makes positive changes in all possible ways through the revitalization of local community initiatives and humanitarian, charitable campaigns.
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