The History, Technology and Future of Metaverse Marketing

TThe term “METAVERSE” is often associated with virtual reality. But the metaverse is more than VR. It is the sum of all virtual worlds, augmented reality and mixed reality. It is an interactive world on the Internet that can be created and shared. New experts described Metaverse as “a complete computing environment that can be explored and interacted by one or more people at a time.”

The metaworld has not yet been defined with complete clarity. If you’ve heard this phrase recently, you’ve probably also heard a lot of explanations and insights. The main function of the metaworld is to promote virtual communication between individuals, each of whom is able to navigate independently. This freedom of movement and choice opens up new opportunities for technology users to control the experience.

The term “metaworld” was first used by Neil Stevenson in his science fiction novel The Diamond Age. It is a digital three-dimensional analogue of the word “universe”. The idea of ​​metaworlds has been around for decades. Recently, there has been a surge of interest due to achievements in:

1) Virtual Reality (VR) – VR lets you explore the digital environment as if you were there.
2) Augmented Reality (AR) – AR imposes graphical information on your physical environment.
3) Mixed Reality (MR) – MR combines VR and AR for an exciting experience.

“Metaverse Marketing” may be a new term, but as consumers and business owners become more comfortable in digital marketing, you can expect them to quickly adopt this unique experience. In fact, businesses and organizations are already using Metaverse to connect with their audiences in new ways. Sony has recently created a digital world so people can explore, participate in activities and communicate. One of the most popular uses of Metaverse is real estate. Potential home buyers can visit homes that are not yet available, or inspect a residential complex before committing. It was also used for teaching, helping students study geography or biology without leaving desks.

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Metaverse marketing has also had a significant impact on business relationships. Businesses use Metaverse as a way to send customer service inquiries, test products, or give employees a glimpse into how things work. It is too early to say which specific applications will be most successful, but one thing is for sure: the future of marketing will include VR and other technologies in the Metasworld and create opportunities to reach your audience in new and exciting ways.

For the practical application of Metaverse marketing you need to understand the unique usage options that Metaverse offers, for example:

1) Availability: Many of your prospective customers will view Metaverse as the most convenient way to access your products and services.
2) Revive your product: Use 3D modeling or CGI to create realistic images of your products for potential customers.
3) Interactive shopping: Following the explosive success of online sales, v-commerce will be a new way for consumers to start learning to buy a product.
4) Virtual travel: With the help of Metaverse marketing transportation is possible. Users can press a button, log in to the portal and magically move to another location. Imagination is the driving force.

The book of rules of metaverse marketing has not been written yet. As a society, the transition we face is an unprecedented opportunity for business owners at all stages. Previously, by the time local businesses discovered digital and amnichannel marketing strategies, they were already firmly established by enterprise-level companies. Small businesses have remained in pursuit of these large companies with little success. Metaverse is a reset for all of us … Imagine how much data you can access to learn about your audience or allow customers to try your product or service almost before they buy it.

The metaworld is a natural evolution of how we have developed technologically as a society, and will undoubtedly affect how people communicate, interact and do business in the coming years … After all, evolution is hard to stop.

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