‘Technology is not enough’: George Siosi Samuels highlights importance of community on The Bitcoin Bridge

If you combine blockchain and community building, you end up with what is called a “meta-community”. And with years of experience in the industry, Faiā’s community technology consultant knows what it takes to create a successful – and significant – meta-community.

Faiā Managing Director George Siosi Samuels joined The Bitcoin Bridge to talk about the real meaning of community building and why advanced technology alone is no guarantee of success.

“Meta-community is an ecological term used to describe communities in an ecological setting, different diverse species, etc., as well as the kind of interaction and behavior between all these different groups,” Samuels explained. And among the behaviors that are now prevalent in these meta-communities, there is a desire for more decentralization and data ownership, to name a few.

Notably, Mark Zuckerberg recently caused moans and raised eyebrows with his move to rebrand Facebook to Meta. While Samuels admits he had a similar reaction, he notes that the move did a good job of attracting attention.

“In doing so now, many more people are asking things like ‘What is a metaverse?’, ‘What is a blockchain?'” Samuels said. “Because they understand that in this space the blockchain is actually becoming part of the trust layer for this space that is.”

So how exactly does Faiā differ from other technical advice?

Samuels explained that Faiā deliberately manages the culture of the community, unlike most companies that manage and implement their own technology solutions. But he says if there’s one thing he’s learned working with large organizations, it’s that technology is usually 10 to 20% of the problem.

“Everything that happened to people after that was the biggest obstacle that required the most coordination and management because you are dealing with the psyche of a group of people, you are dealing with belief systems, you are dealing with all these inner things that either facilitate, or rather facilitate, adoption. ”

Samuels goes on to say that much of this can be said about the BSV ecosystem. He said there are a lot of people in this ecosystem who come from traditional backgrounds, people who most, if not all, believe in the technological aspect of things.

“I come from an environment where I know technology isn’t enough,” Samuels said.

Of course, the first step in building a successful community is to know what dynamics or profile you are aiming for. And for that, Faye uses inspiration from the popular show “Avatar: The Last Air Magician,” using four basic elements to characterize communities.

Samuels explained that air cultures, for example, focus on the ideas and visions of the big picture, while fire cultures are very people-oriented. Then there are land cultures that are more grounded and focused on customer support. Finally, Samuels said that aquatic crops are more concerned with transactional relationships or so-called “masses”.

By simplifying and classifying communities by these four elements, Faiā has a clearer picture of how they can successfully integrate into a successful meta-community.

“We guide them through a process we’ve seen with many others before, but in a very symbolic way, with very simple elements that people know and understand, and just add more relevant definitions based on their desire to build communities in that space.”

Learn more about the Faiā community micro-accelerator program at The Bitcoin Bridge with John Sawterst. Watch his full interview on the YouTube channel CoinGeek.

Beginners in Bitcoin? Check out CoinGeek’s Bitcoin for beginners section, the ultimate resource guide to learn more about bitcoin – as Satoshi Nakamoto originally suggested – and the blockchain.

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