Metro State University Celebrates 50 Years of Barrier-Breaking Higher Education

SAINT PAUL, Minn., February 21, 2022 / PRNewswire / – Metro University, twin cities The nationally recognized urban university today is launching a new integrated brand that builds on its 50-year history of providing higher education that overcomes barriers. Since its founding in 1971, Metro University, previously Metropolitan Universitywas based on providing a unique experience of the city college, focused on offering a diverse student population access to rigorous, transformational and anti-racist education.

“It’s an exciting time to be part of the Metro University student community and leaders,” said Virginia Ginny Arthur, president of Metro State University. “Today we celebrate our past with gratitude, as our rich history illuminates our path to a future that is ablaze with opportunities.”

Among the many notable stages of Metro State is hiring a doctor. Reata Clark Kingfamous chemist and one of the “hidden figures” behind the moon landing in 1969, as the second president, making her the first black woman to head Minnesota college; establishing requirements for graduation on racial issues designed to increase students’ critical knowledge of the role of race, racism and anti-racism in society; the creation of the School of Urban Education, which prepares students for the city’s unique teaching challenges and which currently attracts more BIPOC students than any other study program in the state; and consistently ranks first in Minnesota on CollegeNet’s Social Mobility Index, which measures the success of colleges and universities in raising students from low-income backgrounds to the middle class in the five years after graduation.

Arthur continued: “We are very optimistic about our new brand identity, because it reveals the heart and soul of our institution, which raises talent and promotes justice, as it grows more diverse every day in the student population and educational offerings.”

Metro State embarked on its new brand more than a year ago by conducting brand audits, competition analysis, position mapping, SWOT analysis and component research involving more than 3,300 students, alumni, staff and community partners.

The result of this intensive process is updated goals, positions, principles and personalities that provide a platform for sharing the voice of the University brand; a new, colorful and up-and-coming logo that reflects the University’s commitment to justice, inclusion and the fight against racism, as well as the paths it creates for transformational change; an abbreviated name that reflects the colloquial language of the university community; as well as a number of other brand assets including brand videos, book viewers and a new website. In partnership with Metro State MinneapolisAdventure Creative based to complete strategy and brand identity.

More information on Metro State’s history and new brand identity is available at www.metrostate.edu.

About Metro State University
Founded in 1971. Metro State University, member Minnesotathere is twin cities a public, urban, integrated public university that provides lifelong learning and competitive academic and professional degree programs at the bachelor’s, master’s, and doctoral levels. The university currently offers more than 50 undergraduate programs and more than 25 graduate programs. Metro State ranks 39thth in the country and the first in Minnesota on the CollegeNet Social Mobility Index, which measures the success of colleges and universities in raising students from low-income backgrounds to the middle class in the five years after graduation. To learn more, visit www.metrostate.edu.

Contact:

Patty Gibbs


For the capital’s state university


651.269.7687


[email protected]

SOURCE State University Metro

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