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The e-commerce app Rosie has launched an online program that allows independent retailers to accept SNAP benefits online, giving recipients a wider range of vendor options. Their program will help grocers and vendors help 12% of all shoppers who use EBT to pay for food, according to Winsight Grocery Business.
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A study conducted by the Center for Budget and Policy Priorities states that every ninth American counts on SNAP EBT benefits. Online availability will make it much easier for those in need to use their payments without leaving home.
Rosie’s technology and development teams have been able to prioritize online SNAP through its retailers, Food and Nutrition Services (FNS) and Fiserv – as a result of Rosie Dash’s Market partner being selected by the U.S. Department of Agriculture in 2017 to participate in an online pilot -SPAP benefits program, added WBG.
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SNAP benefits, commonly referred to as food stamps, are a program that helps low-income individuals and families purchase groceries and fresh produce each month. Benefits are usually transferred electronically to the Electronic Benefit Transfer Transfer (EBT) card, which is pre-loaded once a month and works as a prepaid debit card.
Until now, these cards were only available for personal use mostly at major grocery stores and vendors approved by each state’s own SNAP programs. However, some grocers, including independent grocer Davis Food & Drug from Utah, already allow SNAP recipients to pay for their products through their website using an EBT card.
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“Accepting SNAP payments online will change the world,” said Jody Drake, head of e-commerce at Davis Food & Drug in Utah. “We do our best to serve our community, and now we can meet the needs of our customers thanks to Rosie.”
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