Finding innovation at the intersection

“… the act or process of introducing new ideas, tools, or techniques,” the Merriam-Webster Dictionary.

When I think of innovation, I always try to start with what the definition of that word really means. Using this definition as a starting point for any conversation or project, we can begin to assess whether we are actually innovative or simply updating a tried and tested idea with a new coat of paint. And most often it is the latter.

About the author

Andrea Donna, Chief Network Officer of Vodafone UK.

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