Technology Drives Independent Work |

An independent freelance contractor is gaining momentum globally in the aftermath of a pandemic that has changed and prioritizes flexibility in the work made possible by technological advances.

The growth of this sector is partly reflected in the results of a study conducted by AON, a risk assessment company, on the active management of new talent, which describes a self-employed worker who provides services to the organization, but not within the employer-employee relationship. Instead, specific non-traditional and temporary employment contracts are concluded.

“This is observed in displaced employees who saw the need for transformation and realized they could offer the same services they had provided before, but on their own. It motivates them to become entrepreneurs by becoming contractors, ”said Edna Guzman, HR consultant.

According to Guzman, the priority of modern society is work, professional development and a comfortable and pleasant family life. This aspiration affects the search for freelance work because it provides professionals with a simpler and more comfortable lifestyle.

“The advantage of these services is that they can balance their professional and family life. Now the market is dictated by the employee, and if the environment is unhealthy and there is no training, employees who leave do not return. Many leave their bosses, not companies, ”Guzman said.

Young generations

The human resources consultant added that this form of self-sufficiency – with a more flexible schedule and without an eight-hour workday – is well noticed, especially by Millennium Generation Z and Z, which are characterized by a more practical and relaxed lifestyle. Guzman argued that these young people move from one place to another when the company does not meet their expectations and they are not afraid of losing their jobs.

“These two generations have less debt, more mobility and less loyalty to the workplace. They are more flexible, they are not afraid of unemployment, they are very prepared and choose the brand of the company to which they want to belong. If they don’t like it, they take their backpacks and leave, ”Guzman said.

For his part, AON Human Capital Solutions consultant Antonio Bermudez noted that employers are also looking for this type of employee when there is a lack of talent and to save operating costs.

“There are industries – such as manufacturing – in which it is difficult for them to hire independent staff due to the nature of their work, but there are others, such as education, financial, engineering services, etc.,” Bermudez said in detail. .


According to the study, there are about 57 million self-employed workers in the United States, which is 35% of the workforce. Meanwhile, it is estimated that by 2025 about 45 million people will work in the European Union through digital platforms.

These digital nomads follow a technology-independent, location-independent lifestyle that allows them to travel and work remotely anywhere in the world connected to the Internet. About 42% of digital nomads belong to millennial generation, 22% to generation X, 19% to generation Z and 17% to baby boomers.

A 2020 poll conducted by the American State of Independence estimates that there are 10.9 million digital nomads in the United States – up from 7.3 million in 2019 – relocating about three times a year, equivalent to a 49% increase. .

The AON consultant explained that the biggest advantage for employers is support in finding opportunities they do not have inside, avoiding increasing the number of employees and reducing operating costs. He added that independent workers have more power to make decisions about working conditions, are responsible for their productivity and development, have more autonomy and flexibility in relation to traditional employment, can work with multiple organizations and have more opportunities to balance work and life.


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