With “Let’s create,” IBM Launches Brand Campaign to Accelerate Innovation with Clients and Partners

ARMONK, New York, February 16, 2022 / PRNewswire / – IBM (NYSE: IBM) today announced the launch of its new integrated global platform “Let’s Create”, the company’s most significant brand initiative in more than a decade. “Let’s Create” reflects the vision, strategy, and purpose of today’s IBM. This strengthens the company’s focus on innovation and collaboration to create long-term value for customers and partners by helping them solve the most pressing business issues.

Check out the online multi-channel news release here: https://www.multivu.com/players/English/9002051-ibm-lets-create-brand-campaign/

“Let’s Create” is an invitation for our customers and partners to collaborate with IBM using our hybrid cloud and artificial intelligence (AI) technology, as well as our consulting expertise. Together, we can create data-driven solutions designed to automate, upgrade, deliver and transform organizations around the world, ”he said. Jonathan AdashekIBM’s senior vice president of marketing and communications.

IBM’s global multi-platform marketing investment is in line with one of the most significant transformations in the company’s 110-year history – the recent acquisition of IBM’s managed infrastructure business, Kyndryl – bringing it to the forefront of hybrid cloud and artificial intelligence. “Let’s Create” conveys IBM’s commitment to be a leader in innovation, development and application of cutting-edge technology on behalf of partners – and around the world – with creativity as the defining currency.

The campaign will be deployed in the coming months in three sections. The first chapter discusses IBM’s core capabilities and knowledge. The second chapter will show how IBM helps customers realize their unique visions. The third chapter will focus on applying “new creator” technologies to create the transformation that business and the world need.

The original work, developed by global agency IBM Ogilvy, marks a new direction for IBM, including moving away from the company’s blue mailbox trademark in TV commercials. The spots include simple editing from a design-based production studio, Imaginary Forces. Swift, the WPP agency, has developed a strategy and creative concepts to bring “Let’s Create” to life on social networking platforms.

“Let’s create” is an open invitation to all far-sighted creative minds – developers, technologists, engineers, IT leaders – to reveal their imagination, do the unimaginable and do it together, “he said. Liz TaylorGlobal Chief Creative Officer, Ogilvy.

Media Purchase was developed in partnership with Mindshare and is launched today with linear and connected TV, digital, off-home, pay-per-view social channels, IBM.com and IBM social channels. Geographies include the United States, the United Kingdom, Japan, Canada, Germany, France, Italy, India, China, Australia, Brazil, Spain and other markets around the world.


Caitlin O’NeillIBM

[email protected]



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