The coronavirus pandemic has devastated many small and medium-sized businesses across America over the past two years, but many of the survivors have become stronger on the other side with new technology and optimized features.
Carlin Parker, Operations Director of Dependable Cleaners in Massachusetts, said the coronavirus pandemic “destroyed” the dry cleaners’ industry as sales of its business fell to 10% from pre-pandemic levels.
“It really made us all look at every thing we do every day and say,‘ Is it necessary? Don’t you need to? Could we do better? ”Parker told FOX Business about his thinking at FOX Business. time.
Dependable Cleaners has introduced a new phone system to make the company name appear when calling customers; set up a 24-hour kiosk in one of its stores for round-the-clock service; implemented text messaging service to make it easier to communicate with customers; started Zoom training sessions for new employees and introduced a number of other technological changes to adapt during the pandemic.
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Updates have changed the game in the company that has been with the Parker family since 1944, when it was founded by her grandparents.
“All of these performance metrics have really influenced us to be able to stay in business for the last two years,” Parker said.
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About 63% of small business owners said last September that they were digitizing their business to improve the user experience, according to a survey conducted last year by Verizon and Morning Consult.
According to Verizon Business Markets president Aparny Huriekar, in many ways the pandemic has simply accelerated trends that were already happening.
“Digital transformation, regardless of the size of the business, has been in vogue before, before the pandemic,” Huriekar told FOX Business. “What the pandemic has done has been, in many cases for years, the speed and pace of this transformation, as well as the speed and pace of adoption.”
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Three-quarters of small business owners now say the changes they’ve made over the past year will help their business in the long run, according to a Salesforce report last year.
“Companies that have proven to be strong are much more confident not only in their future, but also in the fact that they can differentiate in this future,” Hurjekar said.