eDreams ODIGEO delivers greater personalization for travelers with new AI-powered technology

– New iteration of artificial intelligence technology has led to higher accuracy (+ 17%) in providing individual travel offers for travelers

– After this improvement, the vast majority of returning users (72%) now book the first recommended travel option when they search through eDreams travel brands ODIGEO

– The company’s travel search engine works on the basis of a sophisticated set of algorithms that make predictions on travel offers that best suit each individual traveler, given their pre-selection along with additional data points

– This testifies to the success of business in personalization on a large-scale and individual level with the help of AI

BARCELONA, Spain, February 16, 2022 / PRNewswire / – eDreams ODIGEO, one of the world’s largest online travel companies and the second largest in the world, announced today that it has achieved greater personalization for travelers after the deployment of a new iteration of artificial intelligence technology enabled by its search engine. travel. As a result, nearly three-quarters of users (72%) with a pre-search now book the first recommended travel option provided to them through a search. This means an increase of + 17% since the introduction of the technology at the end of last year.

The company’s unique travel search engine is supported by a set of algorithms that make predictions on travel offers that best suit each traveler, given user preferences along with dozens of additional criteria and data points, and aggregate data from 1.7 billion monthly searches. .

Providing a truly personalized travel experience is a key priority for the business as it greatly improves the customer experience, making it easier and faster for travelers to book a travel option that is most convenient and tailored to their individual needs and preferences, ultimately value , saving energy and time for travelers. The accuracy of this technology reduces the need for users to manually use filters, spend time browsing, comparing and creating different routes, as the platform makes all the necessary combinations and calculations on their behalf and in seconds.

Personalizing a booking funnel also brings business benefits. When personalized and individual travel offers are given, users are more likely to complete a booking after searching the platform, translating more searches into the booking. In business, there has been an increase in conversion rates since the introduction of this advanced AI solution.

Christoph DieterleCEO of Products and Retail, said: «MBL changes our way of doing business, allowing us to offer the best shopping experience and personalized itineraries to our customers. Over the past five years, we have invested heavily in developing patented technologies for the industrialization of data science, machine learning, and artificial intelligence in our organization, and we are excited to see such positive results in improving the traveler experience. With this latest improvement, we offer our customers unique tools that greatly improve their ability to search for and book the most convenient travel products.

“Our ambition is to continue to be a leader in the large-scale application of machine learning and artificial intelligence in the travel sector, fostering continuous innovation and serving as a beacon for the wider industry. As a technology company and the second largest airline seller in the world, we use our unrivaled data to create great itineraries and deals for the 17 million travelers who book with us each year. ”

About eDreams ODIGEO

eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest e-commerce companies in Europe. Under the four leading brands of online travel agencies – eDreams, GO Voyages, Opodo, Travellink and meta-search engine Liligo – it serves more than 17 million customers a year in 45 markets. EDreams ODIGEO, which is listed on the Spanish stock market, cooperates with more than 660 airlines. The company has conceived Prime, the first subscription product in the tourism sector that has gained more than 2 million members since its launch in 2017. The brand offers the best quality products for scheduled flights, low-cost airlines, hotels, dynamic packages, cruises, car rentals and travel insurance to make travel easier, more affordable and better priced for consumers around the world.

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SOURCE eDreams ODIGEO

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