Chico’s FAS, Inc. Announces Strategic Technology Partnership with fabric, Inc.

Fort Myers, Florida, February 16, 2022 / PRNewswire / – Chico’s FAS, Inc. (NYSE: CHS) (“Company” or “Chico’s FAS”) announces its newly established strategic relationship with fabric, inc. (“fabric”), starting a fundamental transformation that will allow FAS Chico to provide significantly improved market speed for new initiatives designed to accelerate the growth and maintain momentum of all Chico FAS brands.

This new technological framework includes multi-channel order and inventory management systems to ensure all forms of trade in the company. Chico’s FAS embraces state-of-the-art modular fabric architecture, allowing many consumer innovation to be quickly introduced, while Chico’s FAS will be able to leverage Chico FAS ’excellent understanding of retail boutique retail, leading to a superior product for both companies. These best-in-class microservices and tools will help develop the company’s current and future innovations, including ship-to-store, same-day delivery, social commerce and the company’s virtual stylist programs. FAS Chico will also use a fabric platform to manage inventory, providing a single source of truth along with high accuracy and transparency for all three brands and an improved experience for customers.

Jay TopperFAS Chico, CEO of Digital Technology, commented: “Fabric has understood our strategy and brought to the table a technology solution and vision that is perfect. We were drawn to their thinking primarily for business and the modular architecture that is needed in today’s business world. We believe that this relationship is a perfect time for both of our companies. a lot of platforms that understand this and can test all our boxes, but the fabric has done it. “

“We are delighted that FAS Chico is working with Fabric to implement their innovative, customer-focused approach,” he said. Faisal MasoodCEO Fabric, “We are constantly impressed by their strategy, ideas and commitment to their customers. Our approach to headless, composite and managed API capabilities will give FAS Chico the tools needed to stay ahead in today’s rapidly changing retail environment.” would choose a more perfect anchor customer for what we also consider the heartbeat of the trading ecosystem. ”


FAS Chika is Fr. FloridaA fashion company founded in 1983 on Sanibel Island, Florida. The company has renewed its fashion retail experience by creating fashion communities that rely on services that put the customer at the center of everything we do. As one of the leading fashion retailers in North AmericaChico’s FAS is a company of three unique brands – Chico’s®, White House Black Market® and Soma® – each thriving in its own space, founded by women led by women, providing solutions that millions of women say , give them confidence and joy.

Our company is passionate about fashion, and every day we offer clothing, shoes and accessories, intimate clothing and expert style in our regular boutiques, digital online boutiques and through StyleConnect ™, the company’s own digital styling tool that allows customers to conveniently shop where if and however you like.

According to October 30, 2021The company operated 1,279 stores in the U.S. and sold goods through 59 international franchise locations Mexico and 2 domestic airport franchises. The company’s products are also available at,, and as well as through third party channels.

To learn more about FAS Chico, please visit our corporate website at The information on our corporate website is not and will not be considered part of this press release or included in our documents under federal securities law.

Media contact:
Sheila Smith for FAS Chika
[email protected]
(203) 917-8644

About fabric

Fabric is a headless trading platform specifically designed for growth. Customers like BuildDirect, GNC and MSC trust the fabric for its open and modular design that allows them to live for weeks without the need for a platform. Fabric is a multiplier of existing retail investment in technology, which has proven that they increase profits from digital technology by 3 times. Headquarters in the village Seattle, Washington, the fabric is supported by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To learn more, visit

Media contact:
Mission North for fabric, Inc.
[email protected]

SOURCE Chico’s FAS, Inc.


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