Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Digital Optimization Era

Amplitude’s growing technology ecosystem makes it a hub for transforming customer data into actionable information and focused digital experiences.

SAN FRANCISCO, February 16, 2022— (BUSINESS WIRE) – Amplitude, Inc. (Nasdaq: AMPL), a pioneer of digital optimization, today announced new and improved integration across the technology stack to enable organizations to better unify, analyze, and act on customer data. Amplitude now has new integrations with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager and MailChimp, as well as enhanced integration with HubSpot. It adds more than 60 existing integrations that open up valid customer information, helping to accelerate the introduction of innovative products. The new set of integrations allows customers to seamlessly retrieve data in Amplitude, reduce the time to implement Amplitude and create more customized marketing campaigns.

Amplitude takes an open approach to help customers transfer data to and from the digital optimization system. Thanks to the growing partner ecosystem, Amplitude can retrieve data through Customer Data Platforms (CDPs), Data Warehouses, SaaS platforms and Amplitude’s own software development kits (SDKs). Nearly 600 organizations are already using Amplitude Data Warehouse and cloud storage integration with Snowflake, Google Cloud Storage and AWS S3, and now companies using Google BigQuery and AWS Redshift can also export data from Amplitude. With simplified access to new sources and destinations, teams can eliminate data bins, enrich datasets, and increase visibility of customer behavior.

“As the demand for digital optimization grows, organizations are looking for easier and faster ways to both import their data into Amplitude and export the enriched data to subsequent applications,” said Justin Bauer, senior vice president of Amplitude products. “Data management is a huge challenge for many leaders, so the breadth and depth of the Amplitude technology integration ecosystem is a powerful distinctive branch of our digital optimization system. We are becoming a major hub for customer data, making it easier than ever for a company to understand their customers, create a better product experience and ultimately grow their business ”.

Today, consumers are expecting an intuitive, customized product, and organizations are realizing that web analytics at the surface are not enough. Instead, to manage, measure, and optimize their digital products and customer experiences, teams need valid information about user behavior across all digital touchpoints. Thanks to the new integration in Google Tag Manager and Adobe, businesses can easily transfer data from these traditional web and marketing analytics solutions to Amplitude, which significantly reduces implementation time from weeks to minutes.

By connecting core marketing technologies to Amplitude, organizations can also say goodbye to universal marketing campaigns and ensure that customers and prospects deliver the right messages every time. Thanks to the new integration in Mailchimp, Klaviyo and, Amplitude customers can implement various marketing usage options such as data-based personalization, personalized customer travel and automation campaigns.

“It is impossible to overestimate the importance of self-service analytics in Kahoot!” said Marty Kalominas, head of data at Kahoot! “With Amplitude’s ability to connect through our technology stack, we can eliminate bottlenecks in data to not only get information faster, but also spark further curiosity and experimentation in the product to improve the user experience.”

As part of the further expansion of the Amplitude Partner Ecosystem, the Amazon Web Services (AWS) team recently announced the designation of Amplitude as an AI for Data Analysis (AIDA) solution. The only analytical product solution labeled AIDA, Amplitude uses artificial intelligence (AI) and AWS machine learning services to relieve the complexity of AI-based assessments and personalization.

Learn more about Amplitude Data Connections here or request a custom demo today.

About the amplitude
Amplitude is a pioneer in digital optimization software. Nearly 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify and Under Armor, are hoping for Amplitude to help them innovate faster and smarter by answering the strategic question, “How do our digital products drive our business?” The Amplitude digital optimization system makes important data accessible and effective for every team – bringing together products, marketing, developers and management teams around a new depth of understanding of customers and a shared vision of what drives business results. Amplitude is the best-in-class product analytics solution to No. 1 in the 2022 G2 Winter Report. Learn how to optimize your digital products and business at

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Dara Eastan

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