The General Store Makes Its Inaugural Investment in the Innovation and Business Growth Practice … | Your Money

PONTIAC, MICHIGAN, February 15, 2022 (GLOBE NEWSWIRE) – Private investment firm General Store today announced its first strategic investment and portfolio company TMRW Lab LLC. This addition to The General Store’s portfolio is an important step in the firm’s investment thesis.

Founded in 2021 and headquartered in Westport, Connecticut, the TMRW Lab is a growth design practice that helps businesses create strategic commercial innovation programs. The company focuses on combining design thinking and new technologies to find undervalued data and digital strategies within the organization and create digital platforms to create new growth strategies. The TMRW lab, led by software and design experts Mark Skibeli and James Toomey, quickly established itself as a critical partner by creating innovative platforms in several high-growth industrial companies.

James Toomey, co-founder and managing partner, believes the TMRW Lab fills a much-needed gap for mid-market companies. “There is now a big U-curve in technology and digital innovation. On one side of the U-curve are large companies with big budgets investing in innovation because they see it as the core of business growth. On the other hand, in you have digital startups built on new platforms and without outdated models that hold them back.Many of our customers are in a difficult environment – they have great business and customers, but they have a hard time using innovation and it makes them susceptible to new destroyers. “Our scalable process is helping them find the missing alpha version and develop digital growth platforms to stay ahead.”

Todd Williams, managing director of The General Store, believes that these first investments are an important element of the investment strategy and platform of The General Store. “Our investment in TMRW Lab means more than an active investor relationship. Mark and James’ knowledge of digital enterprise strategy and their approach to business growth are key elements of our own investment platform strategy, directly helping us create the first price exchange platform for business to transform b-to-b investment ”.

As a result of the deal with previous consulting companies Scibelli and Toomey, which were acquired by TMRW Lab LLC, General Store will join shareholder TMRW Lab, they will also join the board of executive advisers of The General Store.

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The general store, headquartered in Pontiac, Michigan, is a strategic investment company and a platform for growth. Revolutionizing in the way we buy, sell, trade and invest in technology and services, The General Store is an area of ​​opportunity focused on scaling the market between two prices, using tokenization and smart contracts to accelerate price sharing across industries.

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Figure 1: General StoreThe General Store is a strategic investment firm and a platform for growth.

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