‘LG Electronics Kar Salaam’ – A CSR initiative dedicated to veterans of Armed Forces & their families

The LG Electronics CSR #KarSalaam initiative “LG Electronics Kar Salaam” successfully inspires viewers in 37 Indian cities, who together thanked veterans of the Indian Armed Forces for their services to the nation.
Continuing to fulfill its commitment to support the Indian Armed Forces, leading consumer company LG Electronics has promised 1 crore INR on Republic Day (January 26, 2022) to the Armed Forces Flag Day fund. The LG Electronics Kar Salaam initiative was launched in 2017.
Earlier in 2021, Mircea partnered with LG Electronics to create a public awareness campaign. For the second year in a row Mirchi has reliably gathered widespread warmth in 37 cities and provided a sincere gesture for veterans of the Indian Armed Forces.
RJs Mirchi has established a beautiful emotional connection with viewers and listeners through Television, Radio, Digital and Gaana.com. Collectively, the citizens rose to the Republic Day and generously donated to the Armed Forces Flag Day Foundation (AFFDF) through the website of the Council of Kendria Sainik www.ksb.gov.in.
Watch the Mirchi RJ Naved video: https://www.instagram.com/p/CZMA5vZod-l/
Commenting on this, Young Lac Kim, MD LG Electronics India said: “LG Electronics has been operating in India for the past 25 years and we have always been committed to the well-being of society. Our Kar Salaam initiative emphasizes this philosophy and is a gratitude to the brave hearts who have selflessly contributed to the nation. We thank the board of Kendria Sainik (KSB) for their help in implementing this initiative and hope that we will be able to support the families of thousands of ex-Defense Forces soldiers. ”
Air Commodore B Ahluwalia, VSM, KSB Secretary, said: “We would like to thank LG Electronics for their continued support and for inspiring others to speak out and contribute to the well-being of those who have dedicated their lives to the nation. Over the years, the Kar Salaam initiative has given a lot of awareness and helped generate funds. We are convinced that this year more people are coming out and contributing to the cause that helps us improve the lives of widows, children of martyrs, war invalids and ex-servicemen. ”
Everyone loves Mirchi RJ and their entertainment shows. Thanks to the leadership of the LG Electronics Kar Salaam initiative, Mircea has reached audiences in Ahmedabad, Amritsar, Aurangabad, Bangalore, Bhopal, Kozhikode, Chandigarh, Chennai, Kaimbatura, Delhi, Guwahati, Hubli-Dharadvadia, Dzharadzha, Dzharaj. , Jalandhar, Jammu, Jodhpur, Kochi, Kalhapur, Kolkata, Lucknow, Madurai, Mangalore, Mumbai, Nagpur, Patna, Pune, Raipur, Rajkot, Shimla, Surat, Varanasi, Vijayvada, Visakhapatam content. The excitement of the Republic Day was spread during the week on multimedia platforms of TV, radio, digital, and Gaana.com. Donations from viewers and listeners naturally poured in at www.ksb.gov.in.
Mirchi has been successfully raising awareness of LG Electronics Kar Salaam since 2021. A spokesman for Mirchi said they were happy to create a main idea around LG Electronics Kar Salaam, paying tribute to the sacrifices made by veterans of the armed forces and their families for the sake of the nation. RJs encouraged listeners and spectators to contribute to the cause by directing them to donations to the Armed Forces Flag Day fund.
Supporting the cause of supporting veterans of the Armed Forces, LG Electronics held a public awareness campaign to ask and encourage people to speak up and contribute to the Armed Forces Flag Day fund. Mircea led the initiative from 21 and 26 January 2022 to further expand communication among Indian citizens as part of the LG Electronics Kar Salaam initiative. This extremely successful initiative has become the voice of the nation with a sincere gesture of donations and a wide thank you to the veterans of the Armed Forces.
Enjoy the gorgeously crafted LG Electronics Kar Salaam video initiative from Mirchi RJs on Instagram:

Disclaimer: This article was prepared on behalf of Mirchi by the Mediawire team.


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