Innovation in Natural, Clean Ingredients Ushers in

Rancho Santa Margarita, California, February 15, 2022 (GLOBE NEWSWIRE) – Sensgen, a new taste, smell and beauty business in Southern California, is entering the ingredients market as the first provider of 100% biotechnology solutions to service these markets. Originating as The Science of Good Sense ™, the launch of the Sensegen brand marks an 18-month incubation previously called Blue California Flavors and Fragrances.

“We will chart our course for clean and sustainable taste, smell and beauty in a new and exciting way,” said Katie Oglesby, CEO of Value Creation. “Perfumers, aromatists, biologists and chemists, inspired by nature and disciplined by science, work together under one roof.”

Collaborating in their state-of-the-art and well-equipped creative center, designers are focused on the market for biotechnological ingredient solutions to design and customize clean label collections. The Creative Center is a full range of services and state-of-the-art fragrances, fragrances, cosmetics and hygiene teams supported by analytical chemistry, application development and sensory science teams.

Brands of taste, smell and beauty are invited to visit the new Sensegen website to get an idea of ​​Sensegen collections, origins, philosophy, biological technologies, smart ingredient innovation, transparent business practices and sustainable development positions.

“Sensegen is committed to supporting brands to meet consumer expectations to reduce the environmental footprint of their products and inspire repeat purchases,” Oglesby said. “We are 100% focused on natural, sustainable and pure ingredients made possible by biotechnology.”

Oglesby further argues, “The beauty of biotechnology in creating ingredients is monumental. It is much more sustainable than ingredients obtained in agriculture and oil-based.

Consumers are looking to buy clean and sustainable products and they expect companies to switch from synthetic to natural. In an Edelman Trust survey, consumers confirmed that they expect companies and business leaders to address and address macro-socio-environmental issues. And the 2020 World Economic Forum poll shows that many are willing to actively participate in building a better world along with the brands they choose. In responses, 21,000 people and 28 countries surveyed said 86% want to see more sustainable and equitable products on the market after a pandemic.

“The launch of Sensegen signifies our commitment to The Way Forward ™ – an evolutionary path to inventing natural solutions of taste, smell and beauty,” Oglesby said. “Always customer-centric, our disruptive and provocative business model is based on collaborative creativity, transparency and partnership to produce clean, easy solutions on the planet.”

To date, subversive innovations include plant-based musk – one of the favorite materials of the perfume industry. Plantarome ™ M is the first biotech source of musk, a very strategic option for the market with natural sources of animal origin, unethical to collect, and plant sources too expensive for general use. Other musk offerings are synthetic, many of which have already been banned in major markets or restricted in concentration due to security concerns.

The fermentation and bioconversion processes of the innovation partner, Conagen, produce optically active molecules created by nature. “Our innovative partnership with Conagen, where there is a natural flow of creativity and intelligence between the market and science, creates great value for us and for our customers,” Oglesby said. “Both our success in the market and our expansion into beauty demonstrate that.”

Another advantage of ingredients based on biotechnology is that they can bypass fluctuations in supply chains caused by bad weather, seasonality and inadequate crop quality without resorting to synthetic substitutes.

Oglesby predicts: “What we created in 2021 with Conagen is a prelude to the great achievements that will be revealed in 2022.”

Sensegen’s new market is turning in three pillars:

  • Taste (Food and drink)

A wide portfolio of natural liquid flavors will be expanded in 2022 to include powders and new supplies as excellent tonality will be applied to other sweet flavors and herbal offerings.

  • Smell (Air Care, Home Care, Tissue Care, Personal Care and Excellent Fragrance)

The new captives form the basis for a growing collection of “new natural” for fragrant consumer goods. Sensegen fragrances fill the space for natural products in the fragrance market, moving towards modern synthetics in both variety and technical performance.

  • Beauty (Personal care, hair and skin care, cosmetics)

A line of clean, new, patented offerings, as well as natural and sustainable qualities of pets on the market will soon appear.

“We are moving the pipeline of taste, smell and beauty in the 21st century under the guidance of nature and science, guided by the‘ savor ’of the fragrance, fragrance and cosmetics industry,” Oglesby concluded.


About Sensegen

Sensegen ™ is the science of good meaning. We have brought nature to science.

As a division of Blue California Ingredients, our innovative creative center of taste, smell and beauty is dedicated exclusively to delivering herbal, natural and sustainable solutions. Our diverse team of experts collaborates with cutting-edge bio-technicians and works as a team to provide unique, consumer-proven ingredients.

At Sensegen ™ we have discovered a way to articulate nature without compromise and harm; providing one-of-a-kind solutions for taste, smell and beauty.

  • Innovations in natural pure ingredients open up Sensegen

  • The science of good sense



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