Billups Buys SaaS Platform Ads on Top to Accelerate Technology Ambitions in Out-of-Home (OOH) Marketplace

PORTLAND, ORE., February 15, 2022 / PRNewswire / – Billups, the largest privately held technology and management company in the United States, today announced the acquisition of Ads on Top, a single ad server with an API and an established delivery platform (SSP). specifically for processing cycles and digital out-of-home software (DOOH).

Ads on Top’s flagship product, Switchboard, is DOOH’s main advertising server, SSP platform and management company. The switchboard works with virtually any media player and content management system (CMS) and can be embedded in existing operations using robust APIs.

Founded in 2016, Ads on Top initially served top car advertising New York, Los Angeles and Philadelphia. This work culminated in the creation of the ultimate DOOH management platform for optimizing traditional, cycle-based planning plans along with rule-based software ordering on both mobile and stationary screens. Since then, the startup has placed billions of ads on tens of thousands of screens across the United States Canada.

“We are excited to be part of the Billups team, where we can accelerate the development and dissemination of best-in-class technology across the digital industry outside the home,” he said. David PalCEO and co-founder of Ads on Top.

“By integrating Billups’ extensive managed services and attribution data with our expertise in software and digital technologies, we can provide a unique perspective and product offering for advertisers, agencies and media owners,” he said. Ryshab Jainco-founder of Ads on Top.

“Our acquisition of Ads on Top marks a huge milestone for Billups in providing the most amazing products and services to our customers,” he said. Benjamin Bilaps, co-founder of Billups. “The digital software market outside of home is experiencing tremendous growth. I couldn’t be more excited about combining our patented technology, data science, and platform to automate and measure out-of-home ways we’ve never done before.”

Rob Macmillan and David Toliver from Castlewood Advisors exclusively represented Ads on Top when selling business.

About Bilaps
Billups is revolutionizing out-of-home media experiences. Blending art and science with cutting-edge technology, we are at the forefront of the industry with a scientific orientation, accurate measurements outside the home and an innovative guidance mechanism based on artificial intelligence. Founded in 2003, Billups helps the world’s leading brands navigate and optimize their investments outside the home. Find out more at

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